JOHANA KROFT
A1_poster_fin_smaller.png

PHILIPS TV & SOUND X AMSTERDAM DANCE EVENT

 An immersive audio-visual experience

During Amsterdam Dance Events The Band Father creative marketing agency created a unique pop-up experience called “Living Room Sessions” went off the beaten track of the main programme having art and technology at the heart of the experience.

I have partnered with DJ and producer Joris Voorn and co-create an experimental audiovisual piece that transported people into a different world. Next to that visitors could enjoy a digital art gallery showcasing the works of 5 local digital artists. The experience attracted over 600 visitors and left a special mark.

The Brand Father was responsible for strategy, concept, production, partnership management and artist selection + management.

Special thanks to ANNE SOPHIE ERBÉ HEAD OF BRAND - The Brand Father

I was responsible for Concept, Direction, Design and Animation with my partner @Maxim Kroft