DDB Adam&Eve

CALM "Call for help"

The Campaign Against Living Miserably (CALM) – which is leading a movement against suicide, the single biggest killer of men under 45 in the UK – launched a hard-hitting visual advertising campaign in partnership with adam&eveDDB and Ocean Outdoor.

The ‘Call For Help’ campaign demonstrates the number of calls answered by CALM daily and aims to remove the stigma of reaching out and calling for help, while encouraging people to visit the charity’s website and learn about how they can ensure no call goes unanswered.

Activated via a series of OOH digital displays and billboards across London, Manchester and Birmingham, connected live to CALM’s free and anonymous helpline, the campaign mirrors the incoming calls in real time, showcasing how many people are opening up and receiving support from CALM every day. By showing the number of calls being answered in real time throughout the duration of the campaign’s OOH execution, CALM’s aim is to not only engage with a wide audience, but to highlight CALM’s services and empower those in crisis to pick up the phone.

My role: Design & Animation